With over 10 million users worldwide, Ubuntu is the world's third most popular operating system for desktop and laptop computers. Based on open-source software, Ubuntu is free to download and use for any purpose, and comes complete with 5 GB of free storage on the Ubuntu One cloud music and file syncing service. Ubuntu One apps are available for iPhone and Android, as well as for Windows PCs (Ubuntu can be installed alongside Windows or Mac OS X).   
Ubuntu is primarily financed by UK-based Canonical, Ltd.,  a startup which offers the proprietary Ubuntu One service, as well as  support contracts to companies that use Ubuntu. New versions of Ubuntu  are released every six months, and are a free upgrade. The latest  version, Ubuntu 11.10 for October 2011, was given the code name of "Oneiric Ocelot," and added the following features:
Improved Software Center   
Ubuntu has always offered an App Store-like ability to add and remove  free, open-source programs. The new Software Center introduced in Ubuntu  11.10 has a more shopper-friendly design, with star reviews and a front  page featuring top-rated apps. 
Improved selection of games and apps   
Included in Ubuntu's catalog are the free LibreOffice suite,  comparable to Microsoft Office, as well as the Gimp and Inkscape  graphics programs which are comparable to Adobe Photoshop and  Illustrator. And with the opening of the Ubuntu Developer program, indie  game and app developers have been selling their wares through Ubuntu,  including productivity apps  like Wunderlist and Wiiware and XBox indie games like World of Goo and  Braid. All of the apps in the Software Center are installed and updated  automatically once selected, much like apps from the App Store or  Android Market. 
User interface tweaks and enhancements   
While Microsoft's Windows 7 operating system uses enormous "ribbon"  menus, Ubuntu's menus are merged with the taskbar at the top of the  screen, Mac-style, and are hidden until you mouse over them. In the  Oneiric Ocelot revamp, the window controls (close, minimize and  maximize) are now hidden as well. Also, the Ubuntu logoed "Start Menu"  button is now another icon on the Mac OS X-style launcher on the left  side of the screen, to make it easier to pick out and click on. 
New and improved "Dash" menu   
The Dash, or Ubuntu's "Start Menu," now features a variety of lenses  that let you search for files that you recently used, or songs that you  have in your library. The music search even looks through the Ubuntu One  music store, while the app search shows results from the Software  Center, letting Ubuntu users complete their collections if needed. 


 
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