Google To Launch Website Mobilizer GOMO

Google is preparing to launch a new service called GOMO to mobilize websites on demand. Access to the site is currently restricted with a password, but the header image depicts a smartphone and bears the caption, "Mobilize your site now."

Mobile ads are an important revenue stream for Google, so much so that it offers a range of free tools to mobilize websites. Google has found thatbusinesses lag behind on mobile content, and GOMO - based on its tag line - seems directed at solving that problem. Fusible discovered that Google had registered the domains howtogomo.com, howtogomo.net and howtogomo.org on September 1.

Currently, Google offers a limited service called Google Mobile Optimizer for crudely converting Web pages to stripped-down, temporary mobile views, but Google has a vested interest in building a more impressive, durable mobile site converter. It also offers a free mobile website builder for building mobile sites from scratch using a range of templates.

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