Thursday, October 27, 2011

Sony to Buy Sony Ericsson

Sony said Thursday it will acquire Ericsson's 50 percent share in their Sony Ericsson mobile phone joint venture, turning the company into a subsidiary in January 2012.

Sony also said in a press release that it will pay Ericsson €1.05 billion (US$1.5 billion) in the deal, which includes several sets of related set of exclusive rights and a cross-licensing agreement for intellectual property.

Sony has until now launched its smartphones through the joint venture, which began operations in 1981. The deal will allow it to integrate phones into its overall product lineup, as rivals such as Apple and Samsung do now, and better leverage its broad music and movie holdings.
 
The joint company has recently released its advanced phones under the Xperia brand, and Sony has expanded its streaming networks and game download services to work on the Android-driven devices.

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